{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate contemporary film venues.
The most significant shock the cinema world has witnessed in 2025? The return of horror as a main player at the British cinemas.
As a style, it has impressively surpassed previous years with a annual growth of 22% for the British and Irish cinemas: £83.7 million in 2025, versus £68,612,395 in 2024.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” says a cinema revenue expert.
The big hits of the year – a recent horror title (£11.4m), another hit film (£16.2 million), the latest Conjuring installment (£14.98 million) and the sequel to a classic (£15.54 million) – have all remained in the multiplexes and in the public consciousness.
Although much of the expert analysis highlights the standout quality of certain directors, their triumphs point to something changing between moviegoers and the genre.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But beyond creative value, the ongoing appeal of horror movies this year suggests they are giving audiences something that’s much needed: emotional release.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a film commentator.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a respected writer of horror film history.
Amid a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures strike a unique chord with filmg oers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an actress from a popular scary movie.
“It’s the idea that capitalism sucks the life out of people.”
Since the early days of cinema, social unrest has influenced the genre.
Experts highlight the surge of European artistic movements after the the Great War and the unstable environment of the post-war Germany, with movies such as classic silent horror and the iconic vampire tale.
Subsequently came the economic crisis of the 30s and Universal Studios’ Frankenstein and The Wolfman.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a academic.
“Thus, it mirrors widespread fears about migration.”
The phantom of immigration influenced the recently released folk horror a recent film title.
The filmmaker elaborates: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Arguably, the present time of celebrated, politically engaged fright cinema began with a sharp parody launched a year after a contentious political era.
It sparked a recent surge of horror auteurs, including several notable names.
“It was a hugely exciting time,” says a filmmaker whose film about a deadly unborn child was one of the time's landmark films.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a reappraisal of the underrated horror works.
Recently, a new cinema opened in London, showing cult classics such as a quirky horror title, a classic adaptation and the modern reinterpretation of Dr Caligari.
The renewed interest of this “raw and chaotic” genre is, according to the cinema founder, a clear response to the calculated releases churned out at the cinemas.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he explains.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to disrupt conventions.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” says an expert.
Alongside the return of the insane researcher motif – with several renditions of a literary masterpiece on the horizon – he forecasts we will see fright features in 2026 and 2027 addressing our modern concerns: about artificial intelligence control in the coming decades and “vampires living in the Trump tower”.
Meanwhile, a biblical fright story The Carpenter’s Son – which tells the story of biblical parent hardships after Jesus’s birth, and features well-known actors as the divine couple – is planned for launch later this year, and will certainly cause a stir through the faith-based groups in the US.</